And knowing your target audience in details, provides you the opportunity to speak their language, touch on the points, which get their attention and keep them wanting more. Choosing direct mail allows you to target the right people for your business. Your printed marketing materials locally are your tool to show clients the value and benefits of your products and services, and motivate them to engage further with you. Direct mail marketing works! And, if you are already doing online marketing, direct mail for local clients is sure to be a profitable and effective part of your sales strategy.Īttracting clients via direct mail involves proper planning, marketing design and quality printing. Many believe that nowadays everybody is online and rarely checks the paper in their mailbox, but this is far from correct. If you are a local business in Houston metro area, one of the sure ways to reach your prospects is via a strong and properly executed direct mail campaign. Regardless of the value of your offerings, if you are not noticed, nobody could benefit from it.
Visibility is one of the strongest sales drivers for every business, no matter size and location. Most business owners don’t realize that direct mail is part of the answer to your business’s marketing success. Direct mail can form part of a wider marketing strategy, helping to extend your reach and make use of an effective marketing technique. Both types of marketing can be used together for maximum effect and better results. The great thing is that it’s not a question of choosing direct marketing over digital, either. While online advertising can seem cheaper, direct marketing could be more cost-effective when it comes to return on your investment.
Direct marketing has a better response rate compared to online marketing, with a rate of 4.4% compared to 0.12% online.
Plus, online and offline marketing methods can be combined to make the best of both.ĭirect marketing is still relevant, and the numbers prove it too. The USPS is Responsible for Providing Mail Delivery to homes and businesses. Keys to Smart Design & EDDM Postcard Marketingīunker Hill – Circa August 2018: USPS Post Office Location.Why EDDM (Every Door Direct Mail) Works.Printing: The Rustic Charm of Brown Kraft Paper.